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SMS messages have much higher open and conversion rates than other more traditional marketing strategies. If you’re considering adding SMS to your marketing strategy, you’ve most likely got some questions about how exactly SMS works.

What is a keyword?

A keyword is defined as the word that a client or customer would text on their device to our short code (88799) to opt into your campaign or SMS Channel. Keywords are typically short and memorable and are related to your brand or product and don’t include any special characters.

What’s a short code?

A short code is like a phone number, except “shorter.” Your customers will text your keyword to a short code to opt into your SMS campaigns. iZigg’s short code is 88799, so, for example if your keyword was PIZZA your customers would text PIZZA to 88799 to opt in.

How long does it take to deliver messages?

SMS is VERY fast, and your subscribers will receive the messages you send out within seconds from the time you click send. 98% of all text messages are opened and 90% of messages are opened within 3 minutes. With numbers like those, you can see why SMS is so successful.

How do you send SMS messages sent?

Sending messages is easy with iZigg’s cloud based communication platform. You can log into our platform from anywhere in the world with an internet connection and send your messages. You can also sent to your database right from your device making running your business and delivering messages on the go easier than ever.

How does SMS automation work?

With our platform, you can create automatic message responses that are sent to a new subscriber whenever they text your keyword. Further more, you can create drip campaigns – a chain of time released automated responses that are delivered after someone opts in for the first time.

How much does it cost?

SMS is the most economical marketing medium available to marketers and business owners today. Being that it is so user friendly and simple to you, a business owner can run their own campaigns without having to hire someone to do it for them. iZigg’s rates in particular are some of the lowest rates available today. We have monthly SMS plans that fit every business’s needs – small to large and even enterprise.

SMS is permission based which is one of the reasons it is such a powerful marketing tool. Because your subscribers have opted in and asked to receive messages from you, you’re likely to see impressive ROI numbers.

It’s simple, pocket friendly and in today’s world of being on the go and mobile there’s no better way to harness the power of mobile!